Even radio play - far from guaranteed for viral hits - has been rising consistently. And paid downloads of the track shot up even more, reaching 144,000 in the most recent chart period, compared to just 22,000 two weeks prior, according to Nielsen Music. Streams of “Black Beatles” have nearly tripled from 15 million in the final week of October to 43 million last week. He wasn’t the only catalyst for the track’s spectacular rise: While the New York Giants, Dane Cook, the West Point men’s gymnastics team and Blac Chyna, in a hospital delivery room scene, all starred in Mannequin Challenge clips that went viral, most crucial were the California high school students who, by chance, made “Black Beatles” the score of choice for the rampant trend. McCartney posted to Twitter last Thursday, along with a video of him - still - at a piano as the song’s spare, ominous intro blooms into a joyous number about partying and “rocking John Lennon lenses.”
“Love those Black Beatles #MannequinChallenge,” the 74-year-old Mr. 1 on the Billboard singles chart this week in a most unexpected fashion after becoming the de facto soundtrack to the Mannequin Challenge, the online video craze of the moment, where subjects hold a pose as the camera pans across a comically eerie tableau. Though the song by the rambunctious young rap duo Rae Sremmurd had been bubbling up steadily, it hit No. There was no stopping “Black Beatles” once Paul McCartney got involved.
0 kommentar(er)
